Challenge
- To provide a high quality stage presentation for this busy Shopping Centre to showcase up and coming styles for the 2011 Spring and Autumn fashion seasons
- Local Retailers have a collective and limited marketing spend to promote the Centre and their new products and demand great value for money and expect to see increased footfall as a direct result of their participation in the event.
Solution
- A complete production Fashion Show with catwalk, sound, lighting, Presenter and fully choreographed dancers.
- We appointed a specialist Style Guru to select the best fashions for us and piece together outfits for the dancers and models to wear.
- Our Choreographer linked styles and steps together to produce a fantastic, dynamic, high energy show.
- The show Presenter introduced each section of the show with extra style and fashion tips for the crowds of shoppers.
Results
- A brilliant and dynamic show perfectly showcasing the new fashions available from all the retailers.
- Great ideas for all shoppers with many questions answered and help offered. The shops were buzzing with excitement after each show and the crowds were huge.
