Challenge
- Jordans, the well known Natural Health Food and Cereal manufacturer needed a roadshow marketing platform to allow customers to sample products and develop brand awareness. The brief was to cover almost 20 Trade, Consumer and County shows across the UK and included the installation of temporary display structures and demonstration areas as part of the exhibition stand.
Solution
- We developed a modular exhibition structure that could work well within both a traditional exhibition hall and a temporary structure and allowed for high quality branding, customer interaction areas and storage of sales products.
- The variety of venues used required detailed planning to ensure the display could be adapted in size without detracting from its look and functionality. An essential part of ensuring the success of the roadshow was to undertake on behalf of Jordans a demographic study of the target consumers attending at particular events in order to determine which shows we would visit.
Result
- This has developed into a highly successful 5 year project and has included some prestigious venues such as The BBC Good Food Show, Glastonbury Festival, Vitality and the Royal County Show. The trusted relationship developed with Jordans over the period of this contract allowed us to develop face to face marketing projects, for example Gorilla sampling at Wimbledon, Henley Regatta and the London Marathon.
